Can you recall the last time you clicked on a paid search result? If you are like me, it’s probably almost 0% of the time? In fact, when talking about the importance of SEO, I often tell clients that 80% of searchers click on the organic search results while only 20% click on paid search results. However, the lines between “organic” or “editorial” and “paid” is becoming more blurred all the time.
Recent surveys suggest that up to 45.5% of people have trouble differentiating between paid ads from editorial search results, and almost 2 out of every 3 people who search for commercial keywords click on paid Google search results. This shouldn’t come as a big surprise, considering how new ad formats now have more real estate on those search results we generate – up to 85.2% of the pixels above the fold!
The following infographic, published by WordStream, shows how online paid advertising has gone a long way since the days of obnoxious banner ads. Slowly but surely, the scales are tipping as the shift from free clicks to paid ones is happening.